Crafting Identity: YT-Studios x Reinwardt Academy
Reinwardt Academy in Amsterdam reached out to YT-Studios to create a full collection for their students that would embody the institution's DNA—its values, history, and unique identity. With the desire to incorporate the work of a renowned local designer, Abderrahmane Trabsini, co-founder of Daily Paper was appointed as designe lead, to craft a collection that fuses local culture, academia, and functional design.
Reinwardt Academy’s Vision: Crafting an Authentic Identity
The Reinwardt Academy, known for its focus on cultural heritage, came to YT-Studios with a clear vision: a collection that communicates their rich institutional identity. The challenge was to blend the Academy’s spirit with something that would speak to the practical needs of students while staying true to the Academy’s mission of cultural preservation and academic excellence. The final result was a workwear-inspired collection that fused style, durability, and academia into a wearable form.
Workwear-Inspired Design: Function Meets Durability
A defining feature of the collection was the workwear-inspired design, with a focus on durable fabrics and functional aesthetics. The garments used thicker, more durable materials designed to withstand the demands of daily life while offering comfort and ease. This was an essential part of the design process, as it ensured that students would have clothing that both performed well and carried the identity of their Academy with pride.
Each piece was created with utility in mind, from reinforced stitching to heavy-duty fabrics, offering both practicality and a nod to the world of industrial design and workwear culture. The result was a modern take on workwear that blended perfectly with the Academy's values of resilience, heritage, and functionality.
Branding with Subtlety and Boldness: The Reinwardt Touch
The Reinwardt Academy branding was carefully integrated into the collection, both in subtle and bold ways. The Academy’s logo was reinterpreted in workwear-inspired graphics, creating an aesthetic that felt at once modern and rooted in tradition.
The result was a collection where branding wasn’t just an afterthought—it was an integral part of the design process, representing the Academy’s mission, values, and commitment to cultural preservation, while also speaking to the youthful, forward-thinking spirit of the students.
A Complete Collection: From Practicality to Self-Expression
The full collection includes a variety of garments, from overshirts and heavy duty polo's to graphic t-shirts and accessories, all designed with the everyday needs of students in mind. Each piece carries the DNA of Reinwardt Academy while offering students the opportunity to express themselves through a functional and aesthetically cohesive wardrobe.
The workwear elements blend with bold graphics and subtle branding, creating a collection that speaks to both the individual and the institution, embodying the Academy’s spirit while providing students with clothing that makes a statement.
Legacy and Future: Fashion as a Reflection of Values
This collaboration between YT-Studios, Reinwardt Academy, and Abderrahmane Trabsini goes beyond clothing—it’s about crafting an identity that reflects the Academy’s rich legacy while embracing a dynamic future. The collection is a celebration of cultural heritage, academic pride, and modern design, offering students more than just clothes, but a tangible connection to the values that shape their education.
As the students wear these pieces, they don’t just represent themselves—they represent the fusion of tradition, innovation, and functionality that defines both Reinwardt Academy and the city of Amsterdam.