Founded in 2020 and based in Amsterdam, YT-Studios approaches merchandise differently. Not as an afterthought, and not as something to be made just because. Merchandise is a powerful marketing tool to engage with an audience, but only when it is done with intent. Rather than treating merch as a logo placed on a blank product, YT-Studios focuses on meaningful merchandise that carries the DNA of a brand. The goal is to create products that make sense culturally, creatively and strategically. Products that people want to wear because they represent something.
Depending on the scope of a project, YT-Studios can operate at different levels. From product development and production, to design and creative direction, campaign production and the strategic framing of merchandise as a marketing tool. Through an established network of designers, brands and industry pioneers, YT-Studios helps bring the right partners together to amplify a story and extend its reach.
Merchandise can move beyond product and become part of a broader narrative. Used well, it creates visibility, builds communities and carries a message far beyond traditional advertising. That is where YT-Studios positions itself. Not just as a maker of merch, but as a partner that understands how products, storytelling and marketing come together. The aim is simple: to create merchandise that people are excited about, talk about and connect with, because it fits the brand, the moment and the message.