Founded in 2020 and based in Amsterdam, YT-Studios approaches merchandise differently. Not as an afterthought, and not as something to be made just because. Merchandise is a strong brand tool to engage with an audience, but only when it is done with intent. The focus lies on meaningful merchandise that carries the DNA of a brand, rather than simply placing a logo on a blank. The work spans clothing, sportswear and custom merchandise, developed with attention to fabric, fit, detail and produced responsibly with trusted, certified partners. The aim is simple: to create merchandise people want to wear, not because it is free, but because it makes sense.

#JÄGERMEISTERxFREETER

#JÅGERMEISTERx
FREETER

For the Holiday Campaign we partnered with Freeter, the Amsterdam menswear brand rooted in the contrast between structure and creative freedom. We created a custom-fit piece with unique graphics in screen print and embroidery, later adapted to the iconic Jägermeister bottle. The marketing content extended this energy through bold visuals and graffiti-inspired elements. A collaboration celebrating independence, craft and the shared spirit between both studios.

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#AMODERNOBJECT

#AMODERNOBJECT

We guided the full development and production of the first collection for A modern Object, the brand by model and stylist Vera van Erp. The collection focuses on refined simplicity, precise construction and elevated everyday pieces. Our role covered material sourcing, technical development and final production, shaping the foundation of the brand’s aesthetic and its introduction to the market.

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#AMARANT

#AMARANT

A collaboration with De Waard Bedrijfskleding to create a renewed staff clothing line. The focus was on functionality, comfort and a clean visual identity suited to daily professional use. Together we developed streamlined silhouettes, durable materials and a cohesive color direction. A practical and modern uniform solution shaped through close partnership

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#REINWARDT-COLLECTORS

#REINWARDT-COLLECTORS

For the second Reinwardt Academy collection we introduced a more graphic-driven approach. Hand-drawn sketches and playful illustrations became the foundation, adding energy and personality to the workwear silhouette of the first release. The collection expands the Academy’s identity with a lighter, more expressive tone while maintaining functional design and durability. A visual evolution that invites students to engage with their heritage in a creative way.

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#NETTORAMA

#NETTORAMA

In collaboration with De Waard Beroepskleding we designed a new staff uniform for Nettorama. The brand’s strong family-oriented identity and vibrant use of color guided the entire collection. We developed functional pieces with bold, cheerful accents that reflect the supermarket’s approachable character. A cohesive uniform line that brings warmth, clarity and brand personality to the shop floor.y to the shop floor.

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#FEBO-FC

#FEBO-FC

For the 2024 Euro Cup we reimagined Febo’s heritage through a modern football lens. National team colors were fused with Febo’s bold palette, creating a shirt that blends culture, community and sport. A custom FC Febo logo reinforced this identity. The launch partnered with Only Friends, highlighting inclusivity and impact. A collaboration that unites Dutch football pride with the iconic spirit of Febo.

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#Jägermeister-Safari

JÅGERMEISTERx
SAFARIHAT

We created a festival-ready safari hat blending outdoor style with functional design. Windproof fabric, an adjustable drawcord and an elastic loop for a 2cl bottle shaped its playful utility. Detailed embroidery ties the piece back to the brand’s identity. Inspired by the rise of outdoor fashion, the hat captures the adventurous energy of modern festival culture and the expressive spirit of its audience.

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#FEELSGOODS

#FEELSGOODS

Feels Good, the in-house brand of Feels Agency, launched a collection rooted in motorsport culture. We developed pieces driven by racing references, bold graphic language and the energy of the track. The visual identity draws directly from motorsport symbols and speed aesthetics, shaping a cohesive line that blends fashion with performance-inspired attitude. A collection built for movement, impact and the thrill of racing heritage.

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#REINWARDT-WORKWEAR

#REINWARDT-WORKWEAR

Reinwardt Academy invited us to develop a collection that reflects its identity and cultural mission. Together with designer Abderrahmane Trabsini we created workwear-inspired pieces focused on durability, functionality and academic character. Heavy fabrics, reinforced details and subtle yet bold branding formed the core. The result is a cohesive student collection that blends heritage, practicality and modern design into a wearable expression of the Academy’s values

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#FREETER-AW24

#FREETER-AW24

We developed a full collection in just a few months, prepared for its debut at Paris Fashion Week. Custom fabrics, refined fits and bespoke trims formed the foundation of the line. Close collaboration allowed us to meet an ambitious timeline while maintaining high standards. The result is a global AW24 collection that blends contemporary streetwear with elevated craftsmanship.

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#CHAOSCAPTURED

#CHAOSCAPTURED

Photographer Guetan Stuart invited us to help bring his year-long Antwerp FC documentary project to life. We developed the full merchandise line and expanded our role into book design, layout and production. Stepping outside our usual scope, we created a cohesive visual world that connects the photography, the club’s energy and the project’s raw narrative. A collaboration that blends sport, culture and storytelling.

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#HELMOND

#HelmondSPort

Helmond Sport asked us to create a full graphic tee program for their fans. We explored the club’s archive for iconic visual elements while balancing them with strong commercial potential. The result is a series of graphic-driven pieces that honor the club’s heritage and connect with a broad supporter base. A collection built for both authenticity and appeal.

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#Jägermeister-SJT

#Jägermeister-Sieo jeng tsao

For Jägermeister’s holiday campaign we translated Sioe Jeng Tsao’s graphic artwork into a fully custom-developed wearable piece. The design captures her bold visual language while aligning with the brand’s identity. A collaboration where art, craft and brand storytelling merge into a limited item with strong cultural character.

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#DENHAM-15YEARS

#DENHAM-15YEARS

To celebrate Denham’s 15-year anniversary we created a commemorative bandana inspired by the indigo plant, the historic root of denim dyeing. Hand-drawn leaves and floral motifs reflect growth and heritage, while the natural indigo hue connects directly to denim’s craft tradition. A symbolic piece that honors Denham’s legacy and translates its story into a timeless accessory.

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#IGWT

#IGWT

For IGWT we created a capsule collection inspired by Amsterdam’s Golden Age. Renaissance and Baroque architecture shaped a graphic language used across prints, embroidery and all-over patterns. Each piece references the city’s historic richness while maintaining a modern edge. A collection that blends heritage with contemporary design, translating Amsterdam’s past into wearable identity.

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#ANTWERP-FC

#ANTWERP-FC

For Antwerp FC we developed a full graphic pack that reflects the club, its supporters and the spirit of the city. Symbols, colors and references were distilled into a cohesive visual language used across merchandise and fan-focused items. A collection that connects heritage and community, celebrating the identity of Antwerp on and off the pitch.

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#C86-GOLDPACK

#C86-GOLDPACK

Together with Collectief 86 we created the Gold Pack, a capsule blending 90s casualwear with Antwerp’s golden heritage. Tracksuit-inspired silhouettes were refined with modern detailing, while gold accents reference the city’s historic richness. The result is a nostalgic yet contemporary collection that connects comfort, craftsmanship and cultural identity. A tribute to both the decade that shaped streetwear and the legacy of Antwerp.

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#DENHAM-TIGER

#DENHAMxTIGER

For Denham we created a custom Tiger Camo pattern celebrating the Year of the Tiger. The design blends Japanese sashiko elements with Denham’s Dutch–Japanese identity, resulting in a bold graphic with cultural depth. Applied to cargo shirts and pants, the pattern merges tradition, craftsmanship and modern streetwear. A cross-cultural collaboration that transforms heritage into contemporary design.

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#NULDERTIEN

#NULDERTIEN

A streetwear brand rooted in Tilburg’s phone code identity, approached us to build a bold graphic-driven collection. We developed heavy, oversized prints paired with refined fits and high-quality fabrics. The result is a lineup that balances raw visual impact with elevated construction, shaping a strong and authentic expression of the brand’s local spirit.

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#EMPIRE-INFERNO

#EMPIRE-INFERNO

We developed a graphic and material direction inspired by the relationship between humans and volcanos. Earthy tones, fiery accents and precise tailoring echoed volcanic energy, while bold graphics narrated myths, eruptions and seismic forms. The result is a collection that blends storytelling with refined construction, transforming natural force into contemporary wearable art

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#KUNE

#KUNE

Together with Kune we developed the Lerta boxing gloves, a performance-focused design merging innovation and craft. Multi-layered foam, impact protection and ergonomic shaping formed the technical core, while AMIKA™ vegan leather added an ethical, durable finish. Perforation and microfiber details refined comfort and aesthetics. A glove created to empower fighters and express the brand’s commitment to modern, purposeful design.

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#VALUTA-SS23

#VALUTA-SS23

For Valuta we created a collection rooted in skate culture, translating their street DNA into refined fabrics, functional fits and cohesive design. Breathable materials and movement-friendly silhouettes shaped the foundation, while a unified palette tied the diverse pieces together. The result is a streetwear collection that captures the raw energy of urban life through considered construction and authentic attitude.

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#DENHAM-PATCHWORK

#DENHAM-
PATCHWORK

For Denham’s summer season, we created a bandana-inspired patchwork outfit. A custom repeat pattern was developed from traditional bandana motifs and printed on soft Tencel fabric. The design was used to construct a relaxed bowling shirt and matching shorts. A lightweight, expressive set that blends craft, comfort and seasonal ease.

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